Eloisa “Elo” Peterson
I am a digital marketing and communications leader with more than 12 years of experience guiding public facing organizations through clear messaging, strong brand stewardship, and effective digital engagement. My work spans government, legal, B2B, and community based organizations, where I have led integrated strategies across social media, email, SMS, web, video, and visual platforms.
I am known for combining creative execution with data driven optimization, ensuring that communications are not only compelling but measurable and aligned with organizational goals. I have advised executive leadership, managed multidisciplinary teams, and overseen complex digital ecosystems serving large and diverse audiences.
I am especially passionate about community engagement, placemaking, and public trust. Whether supporting government communications or lifestyle driven brands, my approach is rooted in clarity, responsiveness, and a deep understanding of the communities being served. I am bilingual in English and Spanish and value continuous learning, emerging technologies, and thoughtful storytelling.
I worked with Elo for a short time before she moved on. That time, however, was incredibly productive, informative, and fun. Elo not only brings a lot of fantastic graphic design skills with her to work every morning, she also brings a ton of strategic insight. The combination of the two was exactly what we needed. Because of her we learned exactly where we were doing things right and where their was room for improvement. Elo is very intelligent, passionate, professional, dedicated, and engaged in her work. I trust her judgement and look forward to the next opportunity with her.
— Lou Flores, Art Director, Byrna Technologies
I had the opportunity to work with Elo during her tenure at Dynojet Research. Elo did an amazing job leading our efforts into the world of CRM. Elo launched HubSpot both internally and externally for our organization and delivered first class outreach. Elo learned the platform on her own and took the necessary course work to become certified in many areas of HubSpot. Not only is Elo capable of top tier CRM management, she is also a team player and always willing to assist others for the greater good of the company. If you’re looking to bring your CRM efforts to the next level, Elo would be a great compliment to any team!
— Jackson Esselman, VP Ecomm, Dynojet Research
Elo's Graphic Design & Email Marketing Portfolio 